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I had the opportunity to visit with an old friend who shared with me her most recent real estate transaction/experience. She needed to help her daughter sell her daughter’s condo in Colorado. None of the Realtors she knew responded to her emails requesting they contact her…..I didn’t press to find out how many Realtors she emailed or if she called any of them…….but she shared that her next step was to complain to another friend about how none of the Realtors wanted to help her sell her daughters condo because none of them responded to her emails (shame on them)……..so the friend recommended a Realtor to help.
The Realtor referred to her was young, innovative, aggressive and had an idea that she had never heard of…..he would sell the condo for only 3.5%! He told her to think of ALL the money she would save by only paying 3.5%! He also told her that if he sold it himself….he was only going to take THREE percent! AMAZINGLY…..he sold it himself in just a few months…..so “THEY SAVED TONS OF MONEY by only paying 3 PERCENT”!
What this “innovative, aggressive and young” agent did to sell her daughter’s condo wasn’t anything new….but I didn’t burst her bubble by explaining why. She is a friend and thinks she got a fantastic deal. It’s called a “pocket listing”.
MANY years ago….before the internet…..no one had a chance to know when a new house or condo went on the market unless the agent that listed the property shared the information with others in their office. When a property doesn’t go into the multiple listing service I always wonder….if buyers from all over the world knew about this property….what would it sell for? Would it sell for more if more people knew about it or just the handful of people that found out? Who was the “young, aggressive, innovative agent” really representing? His paycheck or the sellers bottom line?
The ONLY times I recommend a “pocket listing” ;
Celebrity owners…..lots of real estate agents wont be able to resist showing their friends and family homes of the rich and famous……..selling your home does not mean part time agents or new, inexperienced agents should be allowed to waste your time and mine.
Your home is considered a “luxury” home……again, part time agents or new, inexperienced agents might enjoy showing friends and family a home that they might never get to see in their lifetime and wasting your time and mine.

My out of state friends daughter was NOT a celebrity nor was her condo considered a luxury property…..It will probably take a few lawsuits to occur before sellers that tried this “innovative and aggressive new idea” realize they might have sold in less time and at a higher price if they had put the property in the MLS system and let the world know about it….nothing drives up price better than having millions of buyers view your photos and wonder if another buyer might also be considering buying your home….but until then….PLEASE don’t suggest that this is a “new idea”…..we quit doing things that way when we began putting homes on the internet with photos. And if you are a celebrity or have a home that would be considered a “luxury” home…you can count on me to keep your information private and get it sold quickly and for top dollar.