Staging is not decorating. Staging is about preparing a house so a buyer can walk in and imagine themselves living there.
When working with clients we depersonalize and declutter, removing personal knickknacks and sometimes photos so potential buyers won’t feel as if they are intruding in someone else’s space. We also sometimes add artwork, colorful pillows, furnishings and plants.
The results are worth the effort, according to the International Association of Home Staging Professionals. The group’s website, stagedhomes.com, says 95 percent of staged houses sell in 11 days and bring 17 percent more than unstaged homes.
Even in a hot real estate market, where everyone has heard stories about houses selling so fast that they are only on the market a day or two, staging helps a home compete for attention.
Sometimes we have to recommend painting a room or two if the colors are too personal.
At least nine out of 10 shoppers begin their home search online. Photos of a staged home are more likely to catch a buyer’s interest.
Making a good impression on the web is crucial.